A giant rubber duck swam along the Thames and caused a real furor in eyes of residents. The ideological inspirer of the action was Barbara Windsor. Her goals and motives were aimed at attraction of public attention. Barbara heads the popular Jackpotjoy money game service, and the launch of the duck on the Thames was carried out in honor of the start of the contest for the wackiest idea that will make people smile.
By the way, the duck itself was an excellent example of the contestant’s work, because the attention of a big city was focused on it. The prize for the best idea was 250 thousand pounds. Ideologists of the contest want to make people laugh more often and enjoy unusual inventions. According to statistics, the British are laughing approximately seven times a day, while psychologists recommend doing this fifteen times.
Such an unusual initiative was a great motivation to give people positive emotions!